Deutsche Grammophon (DG), the world’s oldest and most renowned classical music label, will celebrate its 120th anniversary this year with an unprecedented, wide-ranging and ambitious international programme of activities to celebrate the Yellow Label’s illustrious past, dynamic present and prosperous future.
Throughout its unique history, Deutsche Grammophon has been a committed and long-term investor in culture, innovation, music and the arts, and during the 2018/2019 season DG120 will present a celebration of the cultural importance of classical music and the extraordinary artists who help bring it to life.
“These are exciting times for classical music,” observes Dr Clemens Trautmann, President Deutsche Grammophon: “Deutsche Grammophon’s 120th anniversary is about sharing classical music’s emotional force and expressive beauty with as many people as possible around the world. The Yellow Label’s founders used new technology to inspire millions and – together with our family of artists – we are determined to continue what they started as we engage established and future audiences with our DG120 campaign. We are delighted to welcome Google Arts & Culture, Volkswagen Group and our other international partners who are supporting this ambitious global initiative.”