Coldplay have premiered the groundbreaking new video for Ink, the fourth single to be taken from their Number One album, Ghost Stories . Fans can plot their own storyline through the interactive, animated tale about a lost traveller who journeys to the edges of the world in search of his lost love.

Viewers can make real-time choices throughout the video, altering its outcome - with more than 300 possible journeys available. The video was written, directed, and animated by Los Angeles agency Blind.

The Ink video coincides with the band's new concert film and live album, Ghost Stories Live 2014, which is out this week on CD, DVD, Blu-ray and digital.

The innovative video of “Ink” can be seen here.