Jack White has unveiled the latest music video in support of his sophomore album, Lazaretto. Directed by Robert Hales and filmed at the historic Cruise Room Bar in Denver’s Oxford Hotel, the cool and crisp clip for “Would You Fight For My Love?” sees the Third Man rocker pull up a stool and contemplate life, love, his new haircut, and the lack of Bombay Gin. 

According to a press release, the video was conceptualized, produced, and shot within a 24-hour period.